.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand has actually onboarded Indian cricketer KL Rahul as a brand ambassador and an entrepreneur in the company, it shared with ETRetail.Without making known the specific percentage of stake the cricketer has actually taken, the provider claimed it is actually a significant and also strategic investment.This collaboration intends to utilize KL's astounding appeal, especially amongst young people and also exercise aficionados, to broaden Boldfit's dip untapped markets and demographics around India.Sharing concerning the label's development strategies, Pallav Bihani, founder and chief executive officer of the firm stated, "Our company are going all-in on extending our activewear as well as footwear categories, which are set to redefine the exercise market. These sections are our potential growth motors." Currently, physical fitness as well as yoga accessories steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C company accomplished an earnings of Rs 73 crore. Along with critical efforts and this relationship, the company aims to connect with an income of Rs 500 crore through FY26. Founded in 2018, it presently offers over 1 crore clients yearly and also intends to increase this grasp to 5 crore with this relationship. Additionally, it is boosting its own source establishment commercial infrastructure to make certain swift delivery and consistent product availability.Looking forward, the D2C startup anticipates a spurt in online traffic, social networks engagement, and higher purchases around our front runner categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
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