.New Delhi: Dependence Retail plans to prolong Superdry in to the athleisure segment which will definitely put it in straight competitors with leading sports wear companies like Nike, Adidas as well as Asics.Last year, the English style brand name had actually inked a joint venture arrangement along with Reliance Brands for the purchase of Superdry's intellectual property resources in India, Sri Lanka, and also Bangladesh for u20a4 40 million (nearly 405 crore at the time). Superdry's venture into the athleisure portion in India will certainly be a first for the firm internationally, with several outlets set to be opened across India. Originally, the provider will offer garments, and eventually footwear after getting BIS certification." The provider has been actually servicing a retail style for athleisure products, which has actually watched a rise in demand given that the pandemic. It could consume French retailer Decathlon also along with big format retail stores, while Superdry sporting activities will certainly be mid-size retail stores," pointed out a store driver aware of the development.Reliance Retail carried out not reply to ET's queries.Sales of leading sporting activities companies have run in the past pair of years, driven through raising recognition regarding health and fitness as well as climbing requirement for athleisure damage. Along with a populace of more than 1.4 billion, India is among the fastest-growing and most extensive international markets for sport clothes as well as shoes companies.Most international labels have been actually around in the country for more than twenty years and have actually increased by means of relationships along with cricket as well as other sporting activities. The newer candidates, however, have actually been actually positioning on their own as relaxed way of life and also regular sportswear labels. India is finding enhancing enthusiasm in sports such as kabaddi, football, volleyball, hockey and also badminton.Superdry entered the nation in 2012 in collaboration with Reliance Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL possesses relationships along with independent fashion trend brands in sectors like luxury, bridge-to-luxury and also high-premium as well as high-street way of living like Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Supervisor, Hamleys and also Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands additionally got plaything store Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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